On this week’s Twohundredpercent podcast, we’re onto the subject of shirt sponsorship. We’ve got a brief history lesson, the best and worst sponsors, who clubs should be sponsored by and some marketing opportunities that have inexplicably been passed over by marketing gurus. And next week it’s our grand Championship Manager 97/98 marathon, so don’t forget to cast your vote should you have an opinion on which club from the 1997/98 season you want us to ruin. As ever, you can download the Twohundredpercent podcast by right-clicking and saving here, you can stream it through the link below or you can subscribe to this series on Itunes by clicking here.

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