Tag: Cardiff City

The Revisionism Of Ridsdale

I knew it wouldn’t take long. Peter Ridsdale remains far better at taking credit than earning it. So he was always going to consider himself pivotal to Cardiff City’s promotion to the Premier League. It was just a pity that, last night, the BBC fell in with (for?) PR-Pete’s spin so readily. Ridsdale’s ability to be around when the plaudits are handed out resembles David Beckham’s when there’s a goal to be celebrated – the only thing about Beckham’s game which has ever matched his crossing ability. Regardless of what role Beckham might have had in the goal that precedes it –  even if he had little or no role at all – he’ll be there when the cameras are clicking at the bodies congregating around the goalscorer. Likewise Ridsdale when there’s quotes to be quoted on his role in a club’s success – even if there’s been little or no success at all. Neither Beckham nor Ridsdale are without ability in their chosen profession – or their secondary profession, if you consider them primarily PR experts. Beckham was a very good footballer with occasional strokes of majesty and he remains a midway decent player, certainly for his age. And Ridsdale HAS done good things in football. But at Cardiff, like so many places before AND since, the bad soon overtook the good. And the club’s he’s left in...

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Congratulations, Bluebirds

Tonight Cardiff City have finally reached the summit of the English football pyramid after years of faltering at the last hurdle. Congratulations to them. Where the majority of fans will be elated at the thought of playing Manchester United and a top flight derby game with Swansea, there are a few who called themselves fans this time last year that find themselves apathetic towards this success. Before the start of this season there was speculation of a rebranding at Cardiff City, from the traditional blue home kit with a bluebird on the badge to a red home kit with a Welsh dragon replacing the beloved bluebird. Dismissed as rumours initially, it turned out to be very much in the pipeline. I first came across the rumour on a fan’s forum and set about ridiculing the idea. “How could they propose that? What tangible benefits could there be? This is laughable, it’ll never happen.” The club did in fact confirm that they wanted to go ahead with the rebrand, but were met with opposition, so Vincent Tan played his trump card. It was well known for some time that the club was in some financial trouble, this was used as a tool for scaremongering amongst fans who had been made aware of the club’s precarious situation and the possible investment from Vincent Tan. A statement was released from the then...

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Would The Real Vincent Tan Please Stand Up?

Perhaps the most surprising aspect of what now looks likely to be stage two of the rebranding of Cardiff City is how easy it has all proved for Vincent Tan so far. There were, presumably, meetings held at the club towards the end of last season at which the possible risks of him pursuing such an aggressive rebranding of the club were explained. Since then, though, he will have witnessed best case scenario after best case scenario. Under the broadly fallacious threat that the club would suffer complete financial collapse if he withdrew his interest in the club, the recolouring of Cardiff City was, with a few noble exceptions, broadly accepted by the supporters of the club, so it is utterly unsurprising to see stage two of the rebrand now starting to kick into gear, with Tan explicitly not ruling out a change to the club’s name in the summer – well, not for several hours, at least. Over the last few weeks, rumours have grown regarding the club undergoing a name change. These had been fuelled in part by the suggestion that the club is preparing to let the ‘Cardiff City FC’ trademark lapse, but more notably by the behaviour of the club in other respects. A recent match against Brighton & Hove Albion saw the club give away free red and white scarves to all in attendance...

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Turning Cardiff Red, The Vincent Tan Way

On the pitch, Cardiff City are having a season that has been about successful as any of their supporters could hope for. The club is eight points clear at the top of the Football League Championship with only a third of the season left to play, and barring a spectacular collapse a place in the top division of the English football system for the first time in a little over fifty years is now a near certainty. Off the pitch, however, the rebranding of the club continues a face, and the schism between those supporters who don’t care that much about it and those that are opposed to the culture of their club being sacrificed at the altar of the promise of a place in the Premier League remains as great as ever. Next Tuesday, Cardiff City play Brighton & Hove Albion at The Cardiff City Stadium in match which may well prove to be another opportunity for those divisions to show themselves. The club has announced that it will be giving away twenty thousand scarves prior to this match, but it doesn’t require a great deal of cynicism to consider that this giveaway might not necessarily be motivated by generosity alone. A considerable proportion of the club’s support has stuck with its previous blue and white livery, and giving away a whole load of red and white scarves...

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