Tag: Aldershot Town

Match Of The Week: Aldershot Town 1-1 Notts County

Aldershot were the last Football League club to go bust during the season, and it is perhaps appropriate that Notts County, who have taken the concept of boom and bust to absurd new heights this season, should be their visitors five days before a winding up hearing at the High Court in London.

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The Name Game

In July 2008, buoyed by their promotion into the Football League, Aldershot Town announced a new sponsorship deal. From the start of this season, EBB Paper would be the clubs new sponsors, and would have their name emblazoned across The Shots’ shirts. More importantly than this, EBB also signed a naming rights deal from Aldershot’s venerable old stadium, The Recreation Ground. From July 2008, The Recreation Ground would now be known as The EBB Stadium At The Recreation Ground”. Aldershot Town became, in one fell swoop, the club with the most mangled name in English football. We have, over the last three decades or so, proved ourselves to be remarkably reslilient to the dubious delights of sponsorship. Kettering Town started the ball rolling in the mid-1970s with Derek Dougan’s almost quaint argument with the Football Association. Arguments over what was and wasn’t allowed continued until well into the 1980s, but we all now accept that our clubs shirts should be daubed with the logos of some company or other (except, of course, you support FC United of Manchester United, Barcelona – and they now carry the name of a charity) – or West Bromwich Albion). It’s part of life. It brings in revenue which, although it isn’t nearly as important as it was two decades or so ago, still makes a considerable difference to the financial wellbeing of our...

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