Live only on the internet with the fact that highlights were being shown being announced by Bruce Forsyth in the middle of “Strictly Come Dancing”, Ukraine vs England was a bit of a strange match from well before the kick-off, and it didn’t get much less strange once the match kicked off.
When Ukraine play England in the World Cup qualifiers, will anybody be watching? With it costing up to £11.99 and the match being largely meaningless for England it seems unlikely, particularly when there are plenty of alternatives for the discerning football fan, both live and on the television.
The World Cup qualifier between Ukraine and England is going to be broadcast, but it seems likely that it will only be available over the internet, and to those with a reasonably fast broadband speed. Is this the best way forward for football broadcasting?