Ceci N’est Pas Un Maillot Français


Ian began writing Twohundredpercent in May 2006. He lives in Brighton. He has also written for, amongst others, Pitch Invasion, FC Business Magazine, The Score, When Saturday Comes, Stand Against Modern Football and The Football Supporter. Ian was the first winner of the Socrates Award For Not Being Dead Yet at the 2010 NOPA awards for football bloggers.

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4 Responses

  1. Gervillian Swike says:

    I couldn’t agree more. On Football Shirt Culture and Switch Image Project, someone has taken the trouble to represent every shirt worn in the 1978 world cup, and the majority of these are adidas, AND the majority of these are simple classic designs, with the three stripes ading to it. Superb. The rubbish they are constantly churning out now is hard to fathom – the red German away kits, the slavish use of their templates, the mess they’ve made of Chelsea’s and Liverpool’s kits…someone is getting it badly wrong. The latest adidas Euro2008 shirts are an improvement and they are simpler than their recent efforts, but they are still way behind Nike – who have recovered well from the awful strips they made in 2002 (Brazil’s in particular) and 2004 (Portugal’s springs to mind).

  2. Anonymous says:

    Strangely these people don’t allow hotlinking??

    So your link dosen’t work:


  3. The Jet Set says:

    I always think that Nike are interlopers into the world of football, bringing their cynical hippy business model with them

    They seem to endow their products with a detestable sheen of lifestyle enhancement and empowerment. Of course the products with mythical qualities are just clothes that you exercise in.

    I bloody hate their football related campaigns too, for example Joga Bonito and the recent Five-a-side one. The object of both seems to be humiliating your opponent via showing off.

    As Adidas is just another sports multinational it might seem illogical to feel upset that Nike replaced them as the manufacturer of France’s kit but it does feel like a sad news to me.

  4. Anonymous says:

    The Marseille kit looks like the legendary Swans Gulf Oil away kit in the mid 90s. Bright orange and blue, what a combination.

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