Football & The Media – There’s Something In The Air

15 By Ian  |   The Ball  |   January 20, 2010  |     13

In an extraordinary article in the Daily Mirror yesterday, Oliver Holt put forward a call to arms to all football supporters and offered an impassioned defence of those that are protesting against the way that our game is being mismanaged at the moment. Last Friday the Daily Mail, of all people, ran an article on FC United of Manchester that came close to being a eulogy and was at the same time a stinging attack on the Glazer’s management of Manchester United. The Guardian is getting its teeth well and truly into the proposed Manchester United bond issue, with new stories about the state of the club’s finances being reported on a seemingly basis. There’s something in the air. Attitudes are starting to change.

The writers on the sports pages are generally given a freer political reign than those in other parts of a daily newspaper. Much as it might seem jarring to be FC United being talked about in the Daily Mail, it isn’t, upon reflection, actually that surprising. Football is in the process of eating itself, and football sells newspapers. At this moment in time, however, there is a tangible sea change in the attitude of the printed press in its attitude towards football and money. The bare fact of the matter is that articles such as the two linked to above simply wouldn’t – apart from the ever-impeccable David Conn in The Guardian – appeared in British newspapers a year ago.

When the truth began to come out the takeover of Notts County a couple of months, there was no public apology from Chief Executive Peter Trembling over comments that he made about media speculation being the reason for the lack of money being forthcoming from the supposed billionaires that had persuaded the supporters to give it to them, rather than the possibility that the supposed “bank guarantee” that was the proof that everything was above board wasn’t worth the paper that it was written on. Unsurprising, perhaps, considering that he brought it for £1 from them. Nice work if you can get it.

The truth of the matter is the people running English football clubs are completely losing the trust of the public, and this can be seen in the reaction to various stories involving football clubs and insolvency over the last few weeks. Portsmouth have been taken to court for not paying their tax and lost their initial appeal, pushing them closer to becoming the first Premier League club to enter into administration. In previous years, it may have been easy for them to paint the taxman as some sort of bogeyman, but this doesn’t wash any more. Even the news that Sol Campbell – not necessarily the most popular footballer in the country – has chosen to launch proceedings against them over money that they owe him has been met with a mixed reaction, with a sizeable number of people siding with a player that is owed money and not been paid it.

The reaction on the television has been somewhat more muted, but this is not surprising when we consider that television contracts will be up for renewal in a couple of years and the heavy handed reaction of many of those within the game to the Panorama special on bungs in 2006. Alex Ferguson, to his considerable discredit, still doesn’t talk to the BBC as a result of the programme. Harry Redknapp threatened very publically to take legal action against the corporation in 2006, during a time that falls very much within the period that he was recently charged with tax evasion over. No libel writs were ever issued over that particular programme.

The over-dependence of football clubs on television money in particular may yet prove to cause them even greater problems in the future. The television regulator Ofcom’s recent confirmation that they are to force Sky to cut prices to wholesalers is likely to lead to a price war in the pay TV market, it is not unreasonable to suggest that the next contract for football on the television will be worth less – possibly considerably less – than the current one is. Clubs are going to have to readjust if these circumstances come to pass. Whether they will be able to or not is a quite different question. There isn’t a great deal of confidence in the people running our clubs going around at the moment.

And the responsibility for all of this lies with the people running the clubs. Excuses will be thrown around. It’s the fans for not turning up. It’s the taxman for demanding payment. It’s the authorities for trying to eliminate debt and mismanagement. These, however, are the the bleatings of the culpable. The shower in charge of Portsmouth are running a business. They have projected income streams which are, by the standards of most businesses, fairly stable. They have a largely captive consumer basis that is loyal above and beyond any reasonable call of duty. If they can’t run their business properly, they should face the consequences. The “club” – the community, the shared experience – will keep going. We know this from the clubs that have reformed after the failure of clubs as busineses in the past.

Elsewhere, the game stumbles from PR disaster to PR disaster. A Liverpool director – and the son of the club’s owner – sends vile emails to a supporter and has to resign over it. There is more alarming news from Old Trafford, with talk that the Glazers could take £130m out of the club if their proposed bond issue is successful while the club’s debts have risen to £716m. The game is starting to smell rotten from the inside out, and this smell is starting to become all-pervasive to the extent that even those that have been trying to avoid the smell or don’t have a particularly strong sense of smell are starting to notice it. The question now is whether the current press enthusiasm for sniffing around is a passing fad or something capable of bringing about meaningful change.



Ian began writing Twohundredpercent in May 2006. He lives in Brighton. He has also written for, amongst others, Pitch Invasion, FC Business Magazine, The Score, When Saturday Comes, Stand Against Modern Football and The Football Supporter. Ian was the first winner of the Socrates Award For Not Being Dead Yet at the 2010 NOPA awards for football bloggers.

  • January 20, 2010 at 11:19 pm


    Good stuff. Let’s hope more people are waking up to this obvious reality.

    Two wonderful quotes from one of your links:

    “But Redknapp, 59, said he is “a one million per cent innocent party” and has never taken a back-hander to sign or sell a player. And although he said that being personally investigated will not destroy his focus on leading the regeneration of his unfashionable club…”

    “Scudamore said: “The issue isn’t who the owners are, neither their country of origin nor the colour of their skin. The issue is how they conduct themselves and how we regulate what goes on.””

  • January 20, 2010 at 11:36 pm


    About time there was a serios expose of the corruptionat the heart of the English game.

    Can I recomend Broken Dreams by Tom Bower, as a book which also exposes dark things at the heart of the English game, and paints a dim light of Alan Leighton (at Leeds, now running the Post Office), Adam Crozier (at the FA, now running the Post Office), Andy Burnam (an administrator in the Football taskforce, now the English Health Secretary) and James Purnell (a Downing Street policy wonk, now a former cabinet minister).

  • January 21, 2010 at 1:14 am


    It’s shocking that a man who’s managed to run a number of clubs into the ground by paying too much for players and giving them over the top wages is being prosecuted by the Revenue. I have no idea where he got his reputation for being a wheeler dealer from, and clearly any allegation of the modern equivalent of stuffed brown envelopes must be a huge misunderstanding.

    I do feel a bit sorry for David Conn, as after reading 300+ pages of the bond prospectus and highlighting the important information therein contained, he gets accused on the Guardian pages of having an anti-Man U bias

  • January 21, 2010 at 10:59 am

    Wibbly Wobble

    Dave Conn only gets that ‘anti Man Utd bias’ because a handful of head-in-the-sand fans don’t like the idea of his childhood love of Man City, yet he criticises any football club at any level that’s screwing up its finances or the fans. Including Man City I might add.

  • January 21, 2010 at 11:44 am


    Tom Bower’s ‘Broken Dreams’ was the “exposé” of football’s chronic mismanagement problem – Leeds United’s downfall was the public demonstration of it. Clearly these warnings have gone unheeded.

    It’s one thing to criticise the individual owners of clubs, but surely, as has been indicated in the fine article above, it’s up to football’s authorities to police the game better. How, for instance, was Peter Ridsdale able to walk out of Leeds and straight into another executive position at a football club? I’ve often heard the phrase ‘it wouldn’t happen in any other business’. Perhaps a head of steam is finally building towards ensuring that it doesn’t happen in football either. Too late for some clubs though…

  • January 21, 2010 at 12:36 pm

    Dermot O'Dreary

    “How, for instance, was Peter Ridsdale able to walk out of Leeds and straight into another executive position at a football club? I’ve often heard the phrase ‘it wouldn’t happen in any other business’.”

    Actually, James, I’d have thought this sort of thing is quite the opposite – it’s football mirroring real life.

  • January 21, 2010 at 2:12 pm


    Quite. The phrase “it wouldn’t happen in any other business” is cant, and a sort of cant we hear far too often.

  • January 21, 2010 at 3:01 pm


    There aren’t many businesses with football club’s relatively small turnovers who pay their directors million pound salaries.

    Before Leeds collapsed Risdale was paying himself well over 1% of their entire turnover.

    Storrie is still paying himself well over £1m a year to “manage” a completely insolvent disaster.

    The concept of performance related pay doesn’t seem to have permeated into football boardrooms yet.

    The FA had the chance to amend and strengthen the non-payment of directors rule when Irving Scholar’s Spurs tried to get round it by forming a holding company in the early 80s. But they predictably failed and let the cat out of the bag leading to the past twenty-odd years of embarrasing exploitation and asset-stripping.

  • January 21, 2010 at 3:21 pm


    A million per cent innocent? Well, I’m convinced. Call off the dogs.

    And it is always nice to be able to ‘regenerate’ an ‘unfashionable club’ by spending £60m. The scrappy ragtag bunch.

  • January 21, 2010 at 4:57 pm

    The Sweeper: The Fan, the Customer and Money in Football | Pitch Invasion

    […] Oliver Holt yesterday, Ian at Two Hundred Percent suggests there is a “sea change” in the analysis of football and money by the English media: In an extraordinary article in the Daily Mirror yesterday, Oliver Holt put forward a call to arms […]

  • January 22, 2010 at 1:51 pm


    Good to see more and more coverage of what is wrong with football, and I agree, to some degree people are noticing it. However, I can’t see any fundamental change in the near future. Government won’t step in strongly, neither will TV. And the footballing authorities themselves have time and again shown themselves to be spineless. All that leaves is the supporters…but I can’t see any sort of widespread boycott of games or merchandise anytime soon. There will always be a waiting list for Old Trafford, no matter what happens.

  • January 22, 2010 at 2:47 pm


    hi i am from aberdeen i like ping pong and fc united and aberdeen and carlos roca

  • January 24, 2010 at 11:18 am

    Lanterne Rouge

    But a boycott has to be undertaken at some point? I read that United fans were planning on delaying their entry into the ground until 5 minutes before a match but surely the only effective complaint is to not show up at all – for a really important game like the next Champions League home tie.

  • January 25, 2010 at 10:15 am


    Sea change? I think certain mainstream hacks are just belatedly jumping on a bandwagon. This is a good thing but why has it taken them so long when the likes of 200%, John Beech, SD et al have been warning of this for years?

  • February 5, 2010 at 7:12 pm

    Football & The Media – There's Something In The Air … | Sports News

    […] is the original post: Football & The Media – There's Something In The Air … Share and […]

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