Exit Whitehawk, Enter “Brighton City”


Ian began writing Twohundredpercent in May 2006. He lives in Brighton. He has also written for, amongst others, Pitch Invasion, FC Business Magazine, The Score, When Saturday Comes, Stand Against Modern Football and The Football Supporter. Ian was the first winner of the Socrates Award For Not Being Dead Yet at the 2010 NOPA awards for football bloggers.

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9 Responses

  1. Row Z says:

    It’s an interesting question how much Brighton and Hove Albion, and Brighton City will compete with each-other for fans. My observations, which may seem counter intuitive at first, are that over a whole season there is little competition between clubs – Looking at data for Southampton/Eastleigh Portsmouth/Havant & Waterlooville and Bradford City/Bradford Park Avenue over a number of years none display the pattern as you would expect – where the bigger clubs attendance grows the smaller clubs increase and vice versa. In fact most often as average attendance goes up at one club it does so at the other. The only time I’ve seen the other pattern is with Notts County and Notts Forest when the two clubs were playing at a similar level.

    One reason for not seeing the evidence of competition which you would expect is that fixture clashes don’t happen very often – in three whole seasons Portsmouth and Havant & Waterlooville games only clashed nine times, which makes three a season. The positive association between attendances at smaller and bigger clubs also suggests that both are influenced by the same factors, so it could be things like the state of the local economy, or the general trend over time for football attendances to grow.

    Strangely too the smaller club may even benefit from bigger crowds at the larger club as this increases the appetite for watching football in an area and with the bigger team out of town these people then turn to the nearby non-league side.

    Brighton City’s best hope for pulling in the punters is therefore pretty much to be adopted as a second club by a significant enough minority of Brighton & Hove Albion’s supporter base.

  2. Ed says:

    If i live in Whitehawk, i’m even less likely to support a club called Brighton City, than one that actually represents my town. That does appear to be a minority opinion though, and i suppose the gamble is the new name will attract more BHA fans and sponsors who now know where the club plays.

  3. mike says:

    Forest Green Rovers tried calling themselves Stroud for a few years before reverting to their original title – going back to their roots doesn’t seem to have done any harm. Woodley Sports have taken to calling thamselves Stockport Sports, with no discernable effect. I’m not convinced that Brighton City (a misnomer in itself, as has been pointed out) will be any more of a draw than Whitehawk FC.

  4. kentrebel says:

    As a supporter of a Ryman 1 South club I’m just glad that they are doing their financial doping at a higher level so the money runs out even more quickly, and draws even more attention to the folly of rebrands

  5. kman says:

    I am a huge supporter of non-league football. My main team is Lewes, but I also have been to see Eastbourne Borough, and I also supported Crawley Town when they where still down there. However, being from Brighton, the fact that Whitehawk are from…well, Whitehawk, is the main reason I wouldn’t want to go. It has a horrific reputation in Brighton as a really rough area, and that just puts me straight off. Maybe if they reach the football league, I would go. But not on my own. I support Brighton & Hove Albion as well, so that’s obviously far more attractive with the lovely amex. We’ll see. Hopefully the name change will make it more appealing to the locals.

  6. Colin Perry says:

    Not forgetting that another club just along the A27, Langney Sports Club, renamed itself Eastbourne Borough in 2001 after rising from the Sussex County League.

  7. Andy says:

    This is daft.

    Norwich United are currently languishing at step 5 of the non league pyramid and about 100 people turn up.

    Doesn’t help that they play in Blofield.

    I can’t see this name change benefiting anyone.

  8. josh says:

    I think its great that we can have a team at a lower level than brighton… I think its exiting ill be supporting them 100 pecent and I support brighton and hove albion …I think its great they are hardly in competition maybe in a 100 years ;) I think we can see a brighton from a different league its fun to be at different levels… its boring just to support 1 team only… I like watching and supporting clubs at different oplaces in the league I love crawly town as well as I lived there once..

  1. April 29, 2013

    […] It's not Whitehawk anymore, Exit Whitehawk, Enter “Brighton City” | Twohundredpercent […]

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