Football Fan Engagement – A Psychobabble Special

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2 Responses

  1. urzz1871 says:

    Far too often, and to many clubs, “fan engagement” doesn’t really mean engaging with fans – it actually means making changes to attract affluent middle-class fans whilst ignoring the preferences of more traditional supporters. And while that’s the norm it’s not for me!

  1. March 13, 2013

    […] – So, ultimately, fan engagement is about engaging fans’ money. […]

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