100 Owners: Number 83 – Peter Swales (Manchester City)


Ian began writing Twohundredpercent in May 2006. He lives in Brighton. He has also written for, amongst others, Pitch Invasion, FC Business Magazine, The Score, When Saturday Comes, Stand Against Modern Football and The Football Supporter. Ian was the first winner of the Socrates Award For Not Being Dead Yet at the 2010 NOPA awards for football bloggers.

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1 Response

  1. Frank Heaven says:

    I lived in Manchester towards the end of Swales’ reign, and all the City fans I knew despised him. But it was all relative. Compared to the ‘businessmen’ who ran football clubs during that period in the West Midlands – where I’m from – Swales looked like Alan Sugar.

    Any of his failings were always put into sharp relief by the successes of the red enemy. But during the 80s, City had by far the best youth policy of the two clubs, and briefly looked like they might be the ‘team of the 90s’ with Lake, White, Bishop, and co. They even beat United 5-1 once, and nearly cost Fergie his job…

    By the end, Swales was an anachronism, sure, out of his depth, probably – but the vitriol he got was harsh, and as you suggest, may have led him to an early grave.

    Incidentally, I’m pretty sure John Bond fell on his own sword – so you can’t really pin City’s relegation in 1983 on Swales as well.

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