Swansea & Norwich: Cities Counting The Hidden Costs Of Success


Ian began writing Twohundredpercent in May 2006. He lives in Brighton. He has also written for, amongst others, Pitch Invasion, FC Business Magazine, The Score, When Saturday Comes, Stand Against Modern Football and The Football Supporter. Ian was the first winner of the Socrates Award For Not Being Dead Yet at the 2010 NOPA awards for football bloggers.

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2 Responses

  1. Farmboy says:

    Norwich city fan here. One of the more interesting articles written about the two clubs. Both of these two clubs have been deemeed to have overachieved, and by the “flavour of the month” notion ,the managers have in fairness used their popularity to obtain the best job they can – and fair play to them. However I feel that they now have to turn “potential” into genuine results. In Brendan Rogers case he has to achieve Champions League status in two years – otherwise he will be deemed a failure. Paul Lambert has to achieve a minimum of top 8 status plus a cup run otherwise he will be deemed a failure. Am not being bitter but feel that within two years either or both will not be in their new positions. It is such a statement that of this new shallow Premier League, that potential success is deemed to be higher than actual success. How come that two managers who finished 12th in the league should get “promotion”, but a manager who has won an FA Cup and the Holy Grail of the Champions League, after taking over half way through the season should still not be deemed worthy enough of a full time appointment??

  2. Mike Landers says:

    In the case of Rodgers, it is clear when Swansea put that £5m release clause into his new contract at the start of the calendar year that they were preparing for this eventuality.

    Lambert has previous, however, using Burnleys search for a manager in 2010 as a way of levering a new deal for himself. Disagree that top 8 will be considered a failure for Lambert at Villa Park, Alex McLeish set the bar so low that a few home wins would do.

    Speaking of Burnley (disclaimer: Clarets fan), supporters of Swansea and Norwich should take comfort in the fact that neither of their managers walked away at a crucial time in the season. They’ve gone maybe as far as they can go (not a knock on the clubs, just the inherent shallowness of the Premier League) and the managers move onward to bigger clubs in the offseason. In absolute contrast, the loss of Owen Coyle knocked Burnley sideways in ways that they have only just really recovered from, screwing up a club staff, players, transfers and finances to an astonishing amount.

    There really ought to be some sort of system in place to stop this managerial madness, not least because it wrecks not only the man in the dugout, but often pulls an entire staff layer out. However, for every club that has lost a manager against their will, there are two or three more who have been fired for no reason that a board trying to be seen to be doing something and making someone else pay for their own failings.

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