Turning From Blue To Red: Cardiff City’s Backfiring Rebranding Exercise


Ian began writing Twohundredpercent in May 2006. He lives in Brighton. He has also written for, amongst others, Pitch Invasion, FC Business Magazine, The Score, When Saturday Comes, Stand Against Modern Football and The Football Supporter. Ian was the first winner of the Socrates Award For Not Being Dead Yet at the 2010 NOPA awards for football bloggers.

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3 Responses

  1. Neil says:

    There’s no surprise in the timing of this investment as Tan is clearly looking to avoid the imposition of the financial fair play rules. It would seem that Tan is putting Cardiff City in a premier league or bust scenario.

    As for division amongst supporters: Frankly, it’s been disappointing how many are willing to accept these changes.

  2. deathawk says:

    It would appear the owner’s have u-turned already. Sky reporting Cardiff’s owners have “ditched” the rebranding plan. .

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