Brighton, Falmer & A Gambler

9 By Ian  |   The Ball  |   May 21, 2009  |     18

Brighton & Hove Albion’s move to Falmer has been beset by every problem imaginable over the last few years, but when BBC South showed construction work starting at the site of the proposed new stadium last year one might have been forgiven for thinking that things were finally starting to move in the right direction. In the background, however, circumstances were conspiring against the Albion yet again. The global financial meltdown was having a disastrous effect on the club’s ability to find the tens of millions of pounds required, and the team’s form on the pitch seemed likely to end in their relegation.

Over the last month, however, the sun has finally shone on the Sussex club. Under the astute management of Russell Slade (a man who could only look more like his name suggests if he wore a top hat with mirrors on it and had a broad Black Country accent), they scrambled clear of the drop on the last day of the season, and now they’ve secured the sort of funding that most supporters of lower division teams only dream of. Rumours of the takeover had been circling in the city for several months, but on Monday the truth finally came out. After twelve years in charge, Dick Knight has stepped aside as the chairman of the club, and thirty-nine year old Tony Bloom has taken over in charge.

The involvement of Bloom at Brighton shouldn’t come as a surprise to too many people. He is a lifelong supporter, as his uncle and grandfather (a current director and former vice-chairman of the club respectively) were before him. What is somewhat surprising is the depth of his proposed investment. Bloom has promised to fund the vast majority of the cost of the construction of the new stadium – a staggering £93m – through interest-free loans that will not be repayable until 2023. This, in itself, is an incredible coup for the club. The interest payments on a loan of a similar size at commercial rates would have been prohibitively expensive, and this funding means that Slade should have reasonable funds available to ensure the team’s stability on the pitch.

This isn’t, however, to say that Brighton supporters don’t have the right to voice concerns over this particular take-over. Considering that he is putting £93m into a League One football club, comparatively little is known about how Bloom actually makes the amount of money sufficient to bankroll such an investment. Although it makes for good headlines and there is no question that he has won a reasonable amount of money by the standards of the man in the street, it seems unlikely that Bloom has made most of his money through poker professionally. He founded the company Premierbet just before the 2002 World Cup and sold his stake in that company in 2005, and has also been said to be involved in hedge funds and property development. For someone that is guaranteeing almost £100m to his local football club, though, precious little is known about his exact wealth or where it has come from.

The other major question that Albion supporters should probably be asking themselves at present is the level of debt that they are taking on. Since it will be in the form of loans from a majority shareholder, this is a different type of debt to that taken on by, say, Manchester United or Liverpool. Having said that, though, this amount if money is an astronomical amount of money for a club of this size to take on. It is also worth pointing out that £93m (which includes all of the attendant costs of building the stadium as well as the actual construction costs) still seems an enormous amount of money for a 22,500 seater stadium. With this level of debt, questions remain over whether Falmer will end up being the “community stadium” that planning permission was eventually – and tortuously – granted for. Brighton need to ensure that the need to repay the debt – if they ever have to – doesn’t completely supercede the aim of Falmer being an affordable place to visit.

To an extent, Brighton were stuck between a rock and a hard place. Unable to borrow the money commercially and staring down the barrel of having to postpone the construction of the stadium, Tony Bloom’s offer was obviously the best one on the table and, whilst there is an element of risk to it, it’s a small risk that they simply have to take. However, there is no harm in Albion supporters questioning Bloom’s credentials. If he is the supporter that much in his past seems to indicate that he is, he should have no problem in publicly allaying anybody’s fears as well as understanding that, considering what happened to their club at the hands of Bellotti and Archer in the mid-1990s, they have a right to be jumpy about investors promising them a shiny new stadium.



Ian began writing Twohundredpercent in May 2006. He lives in Brighton. He has also written for, amongst others, Pitch Invasion, FC Business Magazine, The Score, When Saturday Comes, Stand Against Modern Football and The Football Supporter. Ian was the first winner of the Socrates Award For Not Being Dead Yet at the 2010 NOPA awards for football bloggers.

  • May 21, 2009 at 9:54 am


    Well written and asks the right question in my mind…however should we really be bothered?…as long as the stadium gets finished and we don’t get wet everytime it rains……..but the best part of £100 million is not easy to come by at the age of 39………so where from? maybe someone needs to ask that question?

  • May 21, 2009 at 11:13 am


    Good grief. Yet another gamble on a gambler with massive dodgy loans. When will football ever learn? Kassam Stadium mk.II.

  • May 21, 2009 at 5:17 pm


    How is this like Kassam?

    The man is a supporter putting his own money in, not borrowed money, interest free until at least 2023.

  • June 20, 2009 at 1:05 pm


    he’s made about £2 million playing cards.

    premierbet was sold for a nominal fee.

    and no one knows the name of the property company that he’s supposed to have amassed his fortune from.

    if football in this country wasn’t the money laundering capital of the world, someone, perhaps even an investigative journalist on a local paper, might just have bothered to ask these questions.

  • August 8, 2009 at 5:03 pm


    Tony bloom bets on football in south east asia. All his money has been made betting asian handicap sometimes to the tune of a million sterling a game.

  • August 9, 2009 at 10:12 am


    The man is a supporter putting his own money in

    The question is whether or not he actually has the money to put in. This was the problem at Oxford (or, to be precise, one of the many problems) because Robin Herd was supporting the club financially but it then turned out that he didn’t really seem to have the money to do so.

    It’s not that either Herd or Bloom are making anything up, it’s just that fortunes don’t necessarily (or indeed usually) exist in hard cash – they can depend on the valuation of comapnies which can reduce very sharply indeed in certain circumstances – a recession, for instance – and they can also have involved the preparedness to take on a large amount of debt which can also, if called in, reduce or wipe out the fortune.

    So if somebody suddenly says they’ve got ninety-three million nicker to lend you, obviously you’e not likely to be in a position to say so, but you are in a position to ask “how secure is that money”? In my experience, if you do that, you’ll be given a hard time for it by that section of the supporters lacking in any perspective other than the short-term (i.e. nearly all of them) but still, somebody’s got to do it.

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  • November 8, 2011 at 12:04 am


    So a few years on – anyone want to apologise to the chairman?
    You got promotion and you got an amazing stadium
    Maybe an apology and a thank you to Mr bloom might be in order

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