The Beginning Of The End For The Big TV Pay-Outs?

Ian

Ian began writing Twohundredpercent in May 2006. He lives in Brighton. He has also written for, amongst others, Pitch Invasion, FC Business Magazine, The Score, When Saturday Comes, Stand Against Modern Football and The Football Supporter. Ian was the first winner of the Socrates Award For Not Being Dead Yet at the 2010 NOPA awards for football bloggers.

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2 Responses

  1. Gervillian Swike says:

    I raise this more as a point for discussion rather than necessarily my opinion, but isn’t it likely that television will, in the not-too-distant future, merely be a medium by which broadcasts are viewable, and that football, particularly lower and non-league football, will turn to the Internet? I see an obvious point of contention in my argument – that someone still has to actually cover the football to enable it to be broadcast – but this might also possibly either (a) open up coverage to more potential providers, or (b) at least keep the current broadcasters in a position where they cannot afford to be complacent with the fees they are paying football to show it. And I take the point that because clubs rely on tv money now, there is an issue with timing and the interim between the change in focus from TV to Internet. Even so…

  2. admin says:

    I am certainly inclined that football has (no great surprise here) got it wrong. Television is a declining medium (we shall wait and see whether that decline is terminal or not), and it seems perverse to have banked everything on ever-increasing revenues from television companies.

    The Unibond League ran live streaming matches last season but were stymied by three factors:

    1. They basically hired a bloke in his bedroom with a camera to do it, and the clubs ended up seeing next to nothing for it.
    2. UEFA rules say that live broadcast matches have to be shown at a different time to the rest of the day’s fixtures.
    3. The Unibond League pissed off a number of clubs (most famously FC United of Manchester) and supporters by insisting that they moved kick-off times to very inconvenient times.

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