A Marriage Of Inconvenience

6 By Ian  |   The Ball  |   November 21, 2008  |     14

After the forced decampment of Wimbledon to Milton Keynes, we thought, perhaps, “never again”. That was six years ago, but football franchising is raising its ugly head again. This time, however, the rumour mill is coming from the Conference North, with the distinct possibility starting to appear of one club trying to buy out their local rivals in a tawdry attempt to get two promotions without even having to kick a ball, even the whole thing is being marketed as a “merger”. In Worcestershire, of all places, a plan is being concocted that will wipe one club from the face of the earth and put its biggest rivals in their place. Supporters of both clubs are now up in arms, and such is the level of anger from both sides of the divide that it seems unlikely that the club that gets parachuted in above its level will be able to establish itself. As ever in modern football, however, money and ego seem to be the driving factors, with ethics the best interests of the supporters of the clubs concerned being left very much on the back burner.

Redditch United were founded in 1891 as Redditch Town, and played fairly anonymously in regional leagues in the Midlands until they joined the newly-expanded Southern League Midland Division in 1972. They joined the newly-formed Alliance Premier League (later to be branded the Football Conference) in 1979, but lasted just one season, winning just five matches, before being relegated again. They haven’t made it back that high since and have had several battles for their very existence over the last couple of decades, but they entered into the Conference North in 2004 and have been there ever since. Their local rivals are Bromsgrove Rovers. Bromsgrove were also put into the Southern League in 1972, but it took twenty years for them to reach the Football Conference. Once there, they survived for five seasons but, since then, their decline has been rapid. They were relegated into the Southern League Premier Division in 1997, and again in 1999. The ultimate indignity came in 2001, when they dropped out of the Southern League altogether and into the Midland Alliance. They were promoted back straight away and have been back in the Southern League Premier Division since then, but were relegated again and now play in the Southern League Division One Midlands.

Both clubs, although two divisions apart, live something of a piecemeal existence now. Their average crowds are more or less the same (320 at Redditch, 330 at Bromsgrove) and both have seen better days, but both continue to exist. This may not, however, be for long. Rumours of a merger of the two clubs began to surface several weeks ago, but events have taken an alarming turn for the worse this week, with sources at Bromsgrove starting to give the distinct impression that this will not so much be a merger as a take-over. Bromsgrove’s director of football Steve Daniels said, “If Redditch want to come to us and want to be part of Bromsgrove Rovers that’s their prerogative. The structure of this club will remain as it has for the last 120 years and will be for the foreseeable future”. Bromsgrove have signalled their intention to resign from the Southern League on the 27th of December, in preparation for taking the merged clubs place in the Conference North from the start of next season.

Would this, however, be a “merged” club in any meaningful sense? Consider Steve Daniels’ statement. The club would be called Bromsgrove Rovers, and would be playing in green and white at Bromsgrove’s Victoria Ground. To put it another way, through this very murky looking “merger”, Bromsgrove would be effectively buying themselves two promotions without having to even kick a ball. Rumours are already circulating that Bromsgrove are subsidising Redditch’s wage bill at the moment to protect them from being relegated this season, and it is perfectly clear that no-one cares in the slightest about the views of Redditch’s supporters. Justifiably, Redditch’s supporters are furious about it. Andy Mitchell of The Redditch United Supporters Trust put it about as succinctly and eloquently as it could be:

Bromsgrove would simply be buying Redditch United’s league status and taking it to the Victoria Ground. There would be nothing for the Redditch supporters or for the Redditch community as a whole. It is much like the MK Dons/Wimbledon situation a few years back. Hopefully, as football fans the Bromsgrove public will also see this is wrong and this abhorrent plan will never come to fruition.

The attitude of the owners of both clubs seems perfectly obvious from the veil of silence coming from their official websites. Meanwhile, this interview with Redditch manager Gary Whild somehow managed to overlook the fact that he is also a director of the club and, as such, will probably do quite nicely out of any merger himself. All eyes, then, are on the reaction of Bromsgrove’s supporters. At the moment, they are speaking out against the “merger” as vociferously as their rivals, but the proof of this particular pudding will come in the summer, should the move be approved. If it goes ahead, Bromsgrove Rovers Football Club will have the blood of Redditch United Football Club on its hands and, if Bromsgrove supporters choose to back such a wretched venture, they deserve all the contempt that we can throw at them. The ball is very firmly in their court, for the time being.

There is a thin silver lining for Redditch in that their Valley Stadium is owned by the council, so at least that is unlikely to be sold for development, meaning that a newly-formed, supporter-owned club would likely be able to continue to play there. However, the fact remains that this shouldn’t be necessary in the first place. It may only be a small club, but a town and a community will lose one of its focal points if Redditch is allowed to be absorbed in such a way. If Bromsgrove Rovers wants Conference North football, it should play for it like everybody else. Should they manage to get this through, however, they should be treated as pariahs of non-league football. We shall have to wait and see whether the FA have the nerve to put this appalling plan where it deserves to be.

Updated on Saturday 22nd November: The following message was put on the Bromsgrove Rovers website this morning, which would seem to indicate that this idea is, thankfully, dead in the water. Let’s hope things stay that way.

I think I must start by putting the record straight regarding all the talk of a merger between Redditch and ourselves.
A few months ago we were approached by the Directors of Redditch United about the possibility of the clubs merging. We agreed for them to do some research to see if it was feasible to do so at this stage. We were open minded on the subject. We then meet a few more times for update on their progress and were initially informed that the FA and Football Conference were happy for them to proceed.
The FA came back and informed us that if the clubs merge, a new club would have to start up with a new change of name. The new club would take over Redditch status in the Football Conference and Bromsgrove Rovers would have to resign from the Southern League.
When we were told of the requirements from the FA that we would have to change our name it was then dead in the water as far as we were concerned. I will reiterate what has been said on the radio this week while I remain as Chairman this Football Club, will never change its name.
The history of this Football Club is to great for that, although, yes it might have been nice to move up 2 divisions and play in the conference North the price was to big to pay. So we will have to do it the proper way and win leagues to do so. I hope this now clears things for everyone.



Ian began writing Twohundredpercent in May 2006. He lives in Brighton. He has also written for, amongst others, Pitch Invasion, FC Business Magazine, The Score, When Saturday Comes, Stand Against Modern Football and The Football Supporter. Ian was the first winner of the Socrates Award For Not Being Dead Yet at the 2010 NOPA awards for football bloggers.

  • November 21, 2008 at 11:36 am

    Rob Bernard

    What an earth are the FA, Conference and Southern Leagues doing to stop this ridiculous carry on? It would set a very dangerous precident. What would stop businessmen and their associates buying two nearby clubs and do the same?

  • November 21, 2008 at 2:09 pm

    ursus arctos

    To those of us in Italy, this carries inevitable echoes of the “merger” between Lodigiani and Cisco Roma, the background to which The Liquidator describes eloquently in his most recent post here: http://theliquidator.wordpress.com/2008/11/18/the-longest-day-of-football/

    Though in that case, the Cisco board was less transparent about their intent, and waited a year before getting rid of Lodigiani’s name, colours, etc. The result, as you will see from Liq’s post, is that Lodigiani’s ultras are now gracing “stadia” consisting of three concrete steps.

    When Granada 74 pulled this off in Spain (and survived a CAS challenge to their perfidy), the rules were changed to prevent it from happening again. The English authorities need to take action now.

  • November 21, 2008 at 2:16 pm

    Jim Waterson

    At Conference level they seem willing to let this thing happen, although at least then most clubs have the decency to combine both names.

    See Hayes & Yeading and Solihull Moors.

  • November 23, 2008 at 12:58 am

    Stoke Prior Andy

    You are somewhat misinformed if you could countenance the thought that Bromsgrove supporters would ever back such a stupid idea. The suggestion is that should it happen they’d probably need to police the home fans whose hatred for each other is legendary, whilst away fans could watch in peace. Despite the normal animosity between the two sets of fans any right thinking football supporter hopes Redditch will survive but not by merging with Rovers.

    Studley might merge with them though, if they ask. I think that the Redditch board and fans need to get together to try and see if there is a way out of their current financial mess. It looks clear that they need a solution quickly or, one way or another there may not be a Redditch United next season.

  • September 3, 2010 at 9:27 pm

    Non-League Week: Bromsgrove Get A Sporting Chance | Twohundredpercent

    […] from various owners, including the unpopular proposal to “merge” the club with Redditch United (which would have seen the merged side take Redditch’s place in the Conferece North, wear Rovers’…) to the club entering administration last October. Like a lot of non-league clubs who have […]

  • May 11, 2012 at 10:25 am

    Geographies of football: Worcestershire sores | The Two Unfortunates

    […] Under a succession of unpopular owners, debts climbed past the half-a-million mark, and at one point, a scarcely believable plan materialised involving merging the club with local rivals Redditch United. […]

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