Part One: A Watershed Week For The Broadcasting Of Football?


Ian began writing Twohundredpercent in May 2006. He lives in Brighton. He has also written for, amongst others, Pitch Invasion, FC Business Magazine, The Score, When Saturday Comes, Stand Against Modern Football and The Football Supporter. Ian was the first winner of the Socrates Award For Not Being Dead Yet at the 2010 NOPA awards for football bloggers.

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3 Responses

  1. Albert Ross says:

    In a way, I think the most pertinent part is the last paragraph – in particular the point that “merely making people subscribe and then pushing the prices up to the most that can be charged is simply not a model that is likely to work very effectively in the future.”

    Old Media invariably takes some time to catch up with the implications of New Media/Internet, and that’s in a lot of ways what I see happening here. The big sports get big money for rights, and don’t want the gravy train to end; the networks want people to give them as much money as possible and so try to force people to buy their packages at the highest price. Against this you’ve got a huge number of people who are used to getting things for free or for low cost, and know that there will often be a way round things if you know what to put into Google.

    Where some of the music industry has learned is that it now understands better that the only real way to beat this is to make things available legally at a price that means the larger number of people will not see the point in going illegal. Some will always download illegally, but if you can listen to tracks free via the likes of Spotify and then buy them for 70p per track quickly and painlessly why bother searching around and using dodgy sites that might someday get you into trouble?

    The model for sport is very much old world. The likes of MMA exist on Pay per view (as does most decent boxing these days) and prices keep rising; many who might buy a big fight if it was say a fiver and had a decent undercard won’t pay 15 quid or more for Harrison-Haye with no interesting undercard matchups and the knowledge that they can get it on a free stream somewhere.

    The problem with this for the companies and sports is that they will probably make less money overall through subscriptions etc. – although if they sell the advertising wisely, bigger numbers watching might mean more money from that route to bridge some of the gap. The signs however are not encouraging; Murdoch is still claiming that the Paywall on the Times and Sunday Times is a success despite the drop in monthly visitors from the tens of millions to the tens of thousands (and no doubt subsequent drop in advertising revenue) and he’s not about to say BSkyB will drop its subscription charges then is he…..

  2. Jertzee says:

    Interesting that you mention Spotify as they are being targeted by some record companies over the “free” version as it seems they have too many songs available.

    I personally thingnk the music industry got what was coming to them. CD’s, when they came out where cheaper to produce than vinyl yet a CD cost £13-£15 at the time an LP cost £5-£7.

    Unjustifiable profiteering and when their excuse of ” high cost due to lower volumes” ceased to be they refused to drop the prices – hey presto..Napster and co came along. Only now with the rise of internet “free” listening have cd’s dropped down to more sensible prices across the internet.

    Had they gone in at lower prices the P2P industry would not have been as prevalent.

    Footy is going the same way. Sky is too expensive so people are looking at the internet instead.

    Personally it’s all Sky’s fault in the sporting world. They paid too much for the product and made no-one but the players rich. Now the players will never settle for less and the cycle goes on and on and on.

    The only way any change will happen is if a big Premier League team goes bust and the world wakes up to the plain and simple fact that players are overpaid (yes they are, don’t talk about market rates).

    Reduce the price of subscribing…volumes increase and less people will try to get around the system. You don’t have to be a genius to work it out.

  1. February 3, 2011

    […] blog cringe with embarrassment at its own output exclusively on the subject—already spoke well to this topic today so I won't add too much, except of course my own usual rambling take on things. I don't want to […]

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