Was Free-To-Air TV To Be Sold Down The River To Win The 2018 World Cup Bid?


Ian began writing Twohundredpercent in May 2006. He lives in Brighton. He has also written for, amongst others, Pitch Invasion, FC Business Magazine, The Score, When Saturday Comes, Stand Against Modern Football and The Football Supporter. Ian was the first winner of the Socrates Award For Not Being Dead Yet at the 2010 NOPA awards for football bloggers.

You may also like...

5 Responses

  1. Paul says:

    I’ve come to the opinion that exclusive viewing rights benefits no-one except the TV company that wins the rights to the event. In most cases this is Sky. The British public are steadily seeing more and more events being locked out to only subscribers. Not just with football but now it’s almost impossible to watch the cricket or rugby.

    In the interest of competition and monopolies I think that each sport should be available simultaeously on two separate channels. Yes this would probably drive down the revenue generated by TV rights, but as most clubs have shown, extra revune just results in an increased wage bill. On the positive side, consumers would have a genuine choice between two companies when it comes to their viewing. Hopeful we would see TV channels competing on price or quality.

    The only time we currently see this arrangement is the WC final, with the majority choosing BBC over ITV, primarily for the lack of adverts.

    This WC cup was a watershed moment for the pubic outcry for a better quality product and although the WC has finished we have seen ITV move forward, online, in bringing in a number of reputable bloggers to meet some of this demand.

    Free market economics and the political right promote these rights issues as a way to drive down the cost to the customer and to improve quality but all it seems to do is drive up price. It’s shambolic that Sky have rigths to so many games that they can’t show them all as we saw this weekend.

    I can’t see a mass boycott of Sky occurring, although the growth of internet streaming shouldn’t be dismissed. The only potential upset I can see is the EU court case on whether Greek subscriptions can be used in pubs.

  2. Willie Miller's 'tache says:

    I’m sure the bid committee would have agreed to anything in their deseperation to win 2018 finals. That was evident in their reaction to the voting process. Did the committee include their Granny’s in the bid too?

  3. Rocco says:

    The UK are quite lucky to receive all world cup and euro games free to air, in Italy, for example, only the national side games are televised free and semis/finals etc. Sky had rights for other games in 2006 when i was there.

    This non conformity is what FIFA have a problem with.

  4. Allan says:

    What this does is put another angle on the current controversy between the links between the Government and News International, and in particular their owner Rupert Murdoch,who would be the one coining it in if this had gone ahead and the Digger gets his way over BSkyB.

  1. February 5, 2011

    […] You can find an interesting analysis of all this on Twohundredpercent. […]

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>