Inside The Mindset Of The Premier League

5 By Ian  |   The Ball  |   August 23, 2008  |     9

Manchester City may be at the beginning of embarking upon a financial crisis that has never before been seen in English football, but that doesn’t mean that they’re not full of imaginative ideas for the future of the game. City’s “Executive Chairman” (yes, I know, I don’t know what an “Executive Chairman” is either) Gary Cook has come up with a plan that will “basically share the wealth”. In an amazingly wrong-headed interview with The Times, Cook proposes a closed shop, fourteen club Premier League with no Premier League, with no promotion or relegation. It is, of course, a massive coincidence that fourteen clubs would be exactly the right number to just about guarantee Manchester City’s inclusion in it, safeguarding their future against inconveniences such as being completely bloody useless and getting relegated, which is, let’s be honest, something that Manchester City are prone to doing every once in a while.

It is a fairly timely reminder of how the minds of those running the Premier League work. Cook is blithely dismissive of the interests of fans, stating that, “the sport will change and the fans will find a way to get passionate about a piece of it”. Oh we will, will we? We’ll like it because you tell us to? When questioned about whether this new look league will be of less interest to sponsors, he states that, “you would create that excitement in another way, wouldn’t you?”, although he fails to elucidate on how this would be. The Lord alone knows that the Premier League is dull enough anyway these days, so what benefits would there be for anyone other than the fortunate fourteen themselves?

This is, if you hadn’t already guessed, a trick question. What Cook wants to do is two-fold: Firstly, he wants to guarantee that City will never get relegated again and, on the evidence of their performance at Villa Park last weekend, he can’t guarantee that through the traditional method of winning enough matches on the pitch. Secondly, He wants a bigger slice of the pie, and by cutting the number of clubs from twenty to fourteen, he will achieve this too. Never mind “tradition”. That doesn’t matter to Cook. Never mind, even, meritocracy. I’ll be a pound to a penny that if City finish fifteenth in the Premier League this season, he’ll resubmit his proposal with the number of clubs included quietly increased to sixteen. He also, magnificently, manages to set City up for several massive, massive falls this season by saying, “do Saudi Arabians want to buy – and no disrespect to these clubs – Stoke City or Derby County?”. Of course, the phrase “no disrespect” is one of those ways of being enormously rude in badly-cloaked way. Such is the nature if the passive-aggressive world in which we live. To say something this crass, this early in a season that has started disastrously for his own club, however, reeks of stupidity so immense that it is almost unimaginable.

City need to get their financial house in order. We know that much for certain. They are, according to Forbes’ 2008 list, the twenty-third wealthiest football club in the world. They play in the richest football league in the world, at a time when the richest league in the world is bringing in more money than it ever has done so before. Yet they stand on the verge of a meltdown because they have followed a financial model that is, frankly insane. Get taken over by a fugitive former leader of Far Eastern country. Hire ridiculously expensive coach who gets you into UEFA Cup. Fire coach after a year. New owner has assets frozen over fraud claims in home country. You know what? I think I’ll pass on taking instruction on how to how “to become a multi-multi-billion-pound empire” from somebody that has been in charge of the running Manchester City over the last year or so, in the same way that I wouldn’t take advice on ship-building from the captain of the Titanic.

Of course, we shouldn’t take too much notice of this proposal. We know that they don’t give a tu’penny damn about us. However, it is always worth reminding onself of how their minds work, and this interview was a very timely one. The rest of the board of Manchester City should, in the light of comments such as these, be considering Gary Cook’s position as “Executive Chairman”. They’ll do no such thing, though, because for these people, it stopped being about the football a very long time ago indeed.



Ian began writing Twohundredpercent in May 2006. He lives in Brighton. He has also written for, amongst others, Pitch Invasion, FC Business Magazine, The Score, When Saturday Comes, Stand Against Modern Football and The Football Supporter. Ian was the first winner of the Socrates Award For Not Being Dead Yet at the 2010 NOPA awards for football bloggers.

  • August 23, 2008 at 6:42 pm

    Kev M

    I really think this might be the answer. Let the top clubs break away. Let’s have a super duper league containing all the top clubs from around Europe. I realise this is Euro-centric but that’s where the money seems to be.

    However, it should be based on one definite proviso. None of the qualifying clubs can be affiliated to any one football association. It wouldn’t make sense for a league that included clubs from various countries to provide footballers for their respective nations. That’s probably contestable but if they want to break away and become money generating machines that’s their problem.

    The rest of the English League could become an actual league. The England squad could comprise of players from our national league. What would it matter? There are plenty of goal hungry strikers in the Championship. I’m certain we could amass a side able to batter Croatia et al, if only we looked below the Premiership… just for once.

    And imagine that moment, at the beginning of a new season when you don’t, for certain, know who might win the league. Just like the old days, eh?

  • August 24, 2008 at 2:35 am

    Michael Wood

    Apologies to my brother for stealing his metaphor…

    You are in the pub with a dozen mates and someone says “Lets have a drinking game where the last person to finish downing a pint if this nice expensive beer has to smash the glass into their face, hard, and screw the glass in.”

    So everyone joins in cause the beer is nice and expensive but someone puts the glass down last. It is Leeds United and they smash the glass full and hard into thier face and it is horrific and everyone else has to turn away bacuase they can’t stand to watch. Leeds is down on the floor bleeding and hurting.

    “Right” someone says, “Lets do it again.”

    That is what the Premiership is.

    Of course Manchester City are trying to make sure that they don’t have to be the next one to smash the glass into their face – who wouldn’t – but that is cause they can’t not dare not drink the expensive beer and they never think that they will not be the one to finish last.

  • August 24, 2008 at 10:34 am


    I support one of the fortunate fourteen, and I’m totally disillusioned (not with my club, but with football in general). As a result, I’d agree with Kev that the top clubs should just sod off into Europe. Not fourteen though, because I want nothing to do with it.

    I think we should let Chelsea, Manchester United, Liverpool and Arsenal go and do their own thing. What that has to do with a self-serving executive chairman of a mid-table club I have no idea. Oh, of course. Money.

    I agree with your ridicule for the idea. By and large, Premier League chairmen are as bad as Scudamore. I think I might watch Wembley FC more often.

  • August 28, 2008 at 12:17 am

    Manchester City fans: Am I missing something here? « Gary Andrews

    […] leave the response to Cook to Two Hundred Per Cent: “In an amazingly wrong-headed interview with The Times, Cook proposes a closed shop, fourteen […]

  • April 21, 2009 at 6:31 am

    Phil Gartside, The Old Firm & The Premier League - Twohundredpercent

    […] they should pay £100m to join the Premier League’s second division. Along with Game 39 and Garry Cook’s hopes of a ten club Premier League with no promotion or relegation, this idea is yet another […]

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