Time To Change The Guard At Port Vale?

24 By Mark  |   The Ball  |   December 19, 2010  |     11

Sheffield Wednesday supporters will recognise the plot. Against a backdrop of declining fortunes for Port Vale’s team, including getting out of a division of the Football League at the wrong end, their directors said they were embarking on a search for “investment” to stem financial losses, reverse on-field trends and get the club back to its rightful place in English football. But the “investor(s)” had to have the “best interests of the club at heart.” So, despite years of searching, the board – or at least a majority of it – have found increasingly ‘unorthodox’ ways of rejecting every investment proposal received.

Both sagas have had a cast of thousands, including speculative bidders and people you’ve heard of (famous Vale fans including a perennial World Darts champion and a singer in a popular beat combo). Port Vale’s board also appear to be on its last legs, with the prospect of a convoluted, divisive club share structure being swept away by the multi-million pound swagger of a new 100% owner and the prospect of a happy ending. Although, as at Wednesday – where the takeover by ex-Portsmouth chairman Milan Mandaric was headlined by one cynic “Tax evader buys tax evaders” – events may yet turn again.

Vale went into administration in 2002 with debts estimated at £2m. That was a lot of money in those days. And it still is a lot of money… and it is again the club’s estimated debt. Vale were bought out of administration in February 2003 by self-styled “supporters’ group” Valiant 2001. Valiant 2001 were not a Supporters Trust. But they were supporters, chairman Bill Bratt noting, correctly, that “every single member of Valiant 2001 can justifiably claim (to be) committed supporters,” adding “I myself have been a supporter for 54 years.” There were other bidders for Vale in 2003. These included the Icelandic consortium running Vale’s bitter local rivals Stoke City – whose understanding of the term ‘conflict of interest’ must have temporarily deserted them. And a local businessman called Mo Chaudry, of whom we shall hear much more.

Bratt and company were, and still are, credited with saving Vale from possible extinction. But they were unable to save it from perennial financial struggle. Investment was sought from the beat combo singer, Robbie Williams, and in 2006 he hoovered up £249,000 shares which were lying around, becoming the club’s largest shareholder. But Williams was, if you can embrace the concept, a ‘silent’ partner. And his investment merely temporarily plugged a gap. By September 2008, Bratt was admitting publicly that “I feel the board and I have taken the club as far as we can… new investment will be required.” And he added: “I will happily stand down if it will allow someone who carries the backing of the supporters to take Port Vale forward. If that new investment can be found then I’m happy that anyone following in our footsteps will find a strong and healthy institution that finds itself struggling only on the football pitch.”

The idea of a football club being both strong and healthy and struggling on the pitch (only!) was a contradictory one and not even everybody on Vale’s nine-man board was convinced. Boardroom divisions had come bursting to the surface after relegation from League One in 2008 and the dismissal of popular manager Lee Sinnott. The search for investment began against this backdrop. Bratt’s willingness to step aside for the greater good was put to immediate test by a “North-West based consortium” headed by “England international Earl Barrett” – one of Graham Taylor’s many ‘alternative’ selections. But Bratt claimed he’d merely shown a group of “4 or 5 people” around the ground at the request of a fellow director and that there had been no talk of investment, which seemed at odds with Barrett’s talk of, well, investment.

According to Bratt, the consortium was showing greater interest in “£3m of building land” around the Valiants’ Vale Park ground. But, Bratt noted: “that amount of land isn’t around us.” Bratt didn’t have long to wait for another group of five to ask for the tour. They were “foreign-based” and reluctant to be identified, even to Bratt himself, he claimed. Even their ‘public’ spokesman refused to be identified and they set a tight deadline for negotiations over a ‘document of intent’ they had sent the club. The spokesman was a “business turnaround specialist from Essex.” Bratt had little problem tarring the mystery consortium with the “asset-strippers” brush. And their credibility wasn’t strengthened by their spokesman’s confusing explanation for their anonymity.

“There is no consortium until an agreement in place. The personalities need to be confirmed, depending on the figures.” And Bratt wasn’t prepared to discuss an agreement until those “personalities” were “confirmed.” Joseph Heller (the author of “Catch 22”) couldn’t have made it up. Nevertheless, the suspicion was growing over Bratt’s true willingness to sacrifice his position. And the urgent need for investment was highlighted in November, when the club announced punishing losses of nearly £400,000 for the financial year to June 2008 – “the price of relegation”, according to the local Sentinel newspaper. Bratt tried to reassure fans that Vale’s future was secure. But he slightly undermined his own argument by attempting to take credit for slashing the club’s wage bill. “We had to cut it down,” he warned, “otherwise we would have gone out of business.” So when he tried, the following spring, to pin fans’ fears of administration on “supposed friends of the club spreading malicious rumours,” his opponents could simply refer him back to his previous answer. The rumour about malicious rumours suggested that Bratt had got the “How to look like you want to sell a club when you don’t want to really” book for Christmas.

In an interview with the Sentinel in March 2009, he dredged up the line about investors failing to make firm offers (“it’s been said that we’ve turned down investment from various people, but we haven’t”). And he quickly followed that up with the old chestnut about investors “falling by the wayside” as soon as they were asked for “proof of funding.” Some interested parties deserved to be in the wayside, like ex-AFC Bournemouth chief executive Alistair Saverimutto. Saverimutto was at Bournemouth for eight disastrous, incompetent months, incompetence which was in inverse proportion to his self-belief. A clearly unimpressed Bratt noted: “He’s talking about whether we are interested in him becoming our chief executive…whether we are interested or not is a different kettle of fish.” Bratt was Vale’s chief executive. But, for once, his self-preservation didn’t seem misplaced.

Next up – in April 2009 – were the club’s shirt sponsors Harlequin Properties, who reportedly hoped to buy a 24.9% stake in the club – the maximum allowed under club rules designed to avoid one individual having overall control, a sensible measure in most football club ownership contexts. Not that Vale needed the money or anything, but Harlequin – a property company specialising in luxury developments in the Caribbean – also offered to lend the club £150,000 as part of the whole investment offer. And having strenuously denied rumours that he stood to benefit personally from the deal (“a blatant misrepresentation of the actual details”), Bratt announced that talks were underway.

The Harlequin rumours led to accusations from an increasingly fragmented fan base of directors following their own personal agenda when setting up possible future investment. But Bratt was insistent that Harlequin had been a tremendous help to the club. “They are generous football people and they’re the best sponsors we’ve ever had,” he declared, adding that “the whole board agreed the deal was a good thing for the club.” Company owner David Ames had the same self-confidence as Saverimutto, without the chronic inabilities. “Everything I’ve done has been successful,” he insisted. He even kept a straight face while suggesting ITV pundit, and Harlequin “consultant,” Andy Townsend as a potential director. Now that was a success (unless he was serious…). And Bratt maintained they were “decent and honest people.” Yet, for reasons possibly adjacent to Harlequin’s stated wish to cull four directors, ‘negotiations’ over the firm’s offer dragged on without conclusion.

Despite his prevarications on the investment issue, Bratt had – and deserved – his supporters amongst Vale people. Although some sniffed at his supposed £50,000p.a. Chief Executive’s salary, many recognised that he’d done a lot of good for the club, particularly in its darkest hours. Yet it has been increasingly difficult to justify his attitude to major investment offers. In June 2010 New York-based, locally-born businessman Mike Newton made a £400,000 investment offer, hoping to persuade a majority of a divided board that his plan to replace Bratt as chairman and bring in his own chief executive would do the trick. He sold himself directly to Vale’s support on an “I am not Bill Bratt” ticket. And his self-confidence was firmly in the Ames/Saverimutto region. But his PR-heavy campaign didn’t find favour with everyone. £400,000 was cheap for the control he was seeking. It wasn’t that helpful an investment in a club losing almost that amount each year (his increased offer of £500,000 only set aside £400,000 for debt clearance). And it was hard to disagree with Bratt’s assertion that “we should not be negotiating in the public arena,” even though the suspicion remained that Bratt’s opposition was more based on him losing his jobs than the “best interests of the club.”

Newton’s proposals were defeated by five boardroom votes to three. But despite claiming that he would accept any board decision to reject his proposals, he hung around, suggesting he would make offers for the shares of the three directors who’d supported his bid and claiming, incorrectly, that the club was about to post £500,000 losses and would be soon be threatened with administration again. Slightly too conveniently for some, a group of US investors appeared on the scene, prepared to negotiate in confidence and to match Newton’s proposed investment. But Bratt’s initial welcome didn’t last when their investment offer became a bid for control. And they, along with everyone else in the Valiants saga, took a back seat when Mo Chaudry re-appeared on the scene earlier this month, armed with a £1.3m bid for control, promises of £3m investment and the support of a fan base weary of Bratt’s excuses for not selling up and going, two years and two months after claiming he had taken the club as far as he could.

Vale’s losses for the latest financial year may not have been the half-million Newton claimed. But they were still a fear-inducing £372,000 – back to the price they had paid for relegation two years previously. And Bratt’s insistence that his continued presence was still in the best interests of the club just didn’t wash with enough people anymore. The board, apparently unanimously, rejected Chaudry’s proposals out of hand which suggested all sorts of personal agenda, because it didn’t make sense financially to do so. At the AGM, however, Bratt succumbed to fan pressure (although he denied that) and decided to meet Chaudry after all. He added that the secretive Americans had supplied investment proposals in a 30-page document which the board hadn’t read yet. And said the board were developing their own business plan, which they were going send to shareholders “in the next few weeks.” Of all Bratt’s reasoning for maintaining his presence at the club, these had the most damning desperation-to-credibility ratio.

Chaudry will travel to his meetings with the board armed with the locally-significant support of World Darts champion Phil Taylor, which put Taylor, who is friends with both Chaudry (his financial advisor) and Bratt, in a “difficult position” (one week before this year’s World Championships… thanks, Mo). But Bratt is now in the most difficult position. Even if Chaudry’s proposals were to somehow prove not in Vale’s best interests, Bratt would be accused of crying “wolf” by supporters and shareholders. And it is getting to the stage where Vale cannot afford to reject any more investment offers, flawed or not. As Sheffield Wednesday fans will recognise, for Bill Bratt, it is time to go.

Follow Twohundredpercent on Twitter here.

  • December 19, 2010 at 1:48 pm


    Excellent article, it’s about time this regime were exposed on a wider scale for the cheats and liars that they are

  • December 19, 2010 at 2:00 pm

    robbie h

    its time for bill and the board to step down and let mo invest in the club

  • December 19, 2010 at 2:25 pm


    i’ve said for the last 3 years bratt needs go and someone else come in. bill let go and hand it to mo

  • December 19, 2010 at 2:27 pm


    eccsellent article,very well thought out.I still favour mike newtons plans for the club rather than mr chaudrys,mike’s bid had real substance and he definitely had the funds to take us forward,maybe mr chaudry has the money too,onwards and upwaords!

  • December 19, 2010 at 2:51 pm

    Mike Smith

    Good read, well put together.
    V2001 needs to either relinquish control or put a few million in the coffers. They haven’t got the latter so it must be the former – if you love something let it go.
    There’s a lot or venim currently being aimed at BB and V2001. We don’t need to create a siege mentality amongst the Burslem 8 – let’s give them some outs, let’s make it clear they would be remembered as the saviours of PV and their legacy would be a stable club to pass on to parties that could take the club further.

  • December 19, 2010 at 2:56 pm


    Outstanding, what an article, sums up the situation at Vale perfectly

  • December 19, 2010 at 2:57 pm

    Big Mo's wig.

    Absolutely great article and bang on the money. Now please read what Mo puts in front of you tomorrow and take it seriously, you lot do not have the cash or knowledge to take the football club forward, so do the correct thing and pass it on to a guy with drive, and most importanly finances to match the ambition of the fans and manager.

    get out now BILLY

  • December 19, 2010 at 2:57 pm

    Bill Bratt

    We are where we are.

  • December 19, 2010 at 2:58 pm


    I’ve had Loz.

    Twitters doesn’t know.

    Bare lolz.

  • December 19, 2010 at 3:05 pm


    I’m the real RobbieH. I’m a staunch supporter of the current board and in my opinion they should stay, however I would like Mo to invest money in the club for Bill and the rest of the board to spend wisely. The club has turned the corner and are progressing nicely but more importantly hold the trump card, Micky Adams. Upset Bill and the board then you upset Micky Adams. Keep up the good work Bill and ignore the hand full.

  • December 19, 2010 at 3:20 pm


    of all the articals ive ever read, this is the longest. most of its got out the sentinel.

  • December 19, 2010 at 3:24 pm


    The time has arrived.Thank you for your time and effort.But your time in charge has come to an end.Bye Bye.

  • December 19, 2010 at 5:08 pm


    Looks like I have to hold my hands up and admit I was wrong and the anti-board protest was totally justified.

    Great article, please Mr Bratt go now and leave someone in control who is willing and able to take PVFC forward.

  • December 19, 2010 at 5:54 pm


    mole why do you always have to lower the tone? what me and loz do and the choices we make are our own business and nobody elses.interesting to see robbie_h on here too,my advice would be don’t listen to him,he is the boards puppet,one of billys little helpers.

  • December 20, 2010 at 12:19 am

    Dan Phillips

    Absolutely superb article. Outlines everything that is wrong with Port Vale Football Club, off the pitch. The quotations are the real ‘icing on the cake’ so to speak, and after those, Bratt and co really don’t have a leg to stand on. Continuous streams of lies, deceit and greed has led to our current predicament. It needs resolving, and fast. We can only mask the off-field problems with success on the pitch for so long.

  • December 20, 2010 at 9:48 am

    Jez Quigley

    Bratt out and fast

  • December 20, 2010 at 9:54 am


    I’m not actually Mole.

    Bare lolz.

  • December 20, 2010 at 9:55 am



  • December 20, 2010 at 12:40 pm

    paul edwards right foot

    and the dismissal of popular manager Lee Sinnott.?? lee sinnott was toss

  • December 20, 2010 at 4:58 pm

    Jim Flynn

    Question: What have all these ‘investors’ got in common? Answer: None of them are Vale fans.
    Question So why do they want to invest in a business which will never show a significant operating profit? Answer: They either want to massage their own ego or just as likely they want to sell off the ground, thus making a handsome profit – or both.
    The Vale are safer in the hands of V2001 for all their faults. If you don’t believe me ask fans of Chester, Mansfield etc

  • December 20, 2010 at 11:19 pm

    glenn oliver

    i agree with bill bratts comment “we r were we r” luv u billy baby xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

  • December 21, 2010 at 2:56 pm

    Joes boy

    Lee Sinnott was the worst thing that has ever happened to PVFC. He was a disaster.
    I stopped going to the club for the first time in my life when he was there.
    I think the article was too harsh on Bratt but well written.

  • December 21, 2010 at 4:07 pm

    kingsley valiant

    its just a pity that Mo Chaudry couldnt put his money in, and work along with the present board, Bill Bratt, Stan Meigh and Peter Jackson have kkept this football club afloat over the last 10 or so years, so to turn against them now is wrong and fickle. If we can keep micky Adams, away from the lure of Sheff Utd, then this season will remain a truly memorable one for all us proud Valiant fans. Merry Christmas to everyone. Garry aka kingsley valiant xx

  • February 16, 2011 at 6:23 am


    Time to go Billy and co….

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