Daily Archive: June 17, 2010
Finally the tournament has come to life. In the twenty four hours before this game we’ve had some fine football played by Switzerland, Uruguay and Argentina, some drama and a proper upset in the first of thesse games. We’ve even ahd some controversy going on off-the-field too. If we needed a reminder that behind this celebration of world football lies a grubby marketing exercise then there’s the faintly scandalous decision to prosecute two of the women involved in Monday’s ambush marketing stunt (which seemed, in any case, not to break any of FIFA’s strict rules) at the Holland v Denmark game. If you feel the need to tie your World Cup into a deal for an exclusive “official beer”, let alone one that tastes like muck, then you deserve to have your tournament ambush marketed. I applaud it and encourage it, even if I don’t applaud or encourage media pundits cashing in on the exercise.
As the second group matches begin, results start to become critical and that calls for creative and incisive punditry from the inhabitants of the television studios. Sadly, Clack TV have appointed Mungo McCrackas, the Biblically-useless centre forward from Heart of Clachmaninshire FC. That’s not to say he doesn’t have some ideas of his own to put the story across, but it’s growing increasingly apparent to anchor Ron Bongo that Mungo might be an idiot.