Kay & Beal Become The Story Over The Dream Football League

One of the first rules of journalism is “cover the story, don’t become the story,” but this weekend a story that should have been – and might yet be – the biggest of the season, quite possibly the biggest in the entire history of the game, lays in the gutter with most speculation about it now centred upon the newspaper that ran it so publicly earlier this week. On Wednesday, we reported on the curious story of the Dream Football League, which was run by The Times overnight on Tuesday night – a full transcript of the original story can be seen here – and claimed that twenty-four of the world’s best clubs were, in return for enough money to make most grown men weep, to be invited to play in a summer tournament every two years in the Middle East. Here was a story that could that could blow football apart in a way in which it hadn’t been in its entire history, challenging the very authority of FIFA and continental confederations have held since they came into existence. Except there was one small problem. A practically identical story had appeared as a reasonably obvious piece of satire on the French website Cahiers du Foot around twenty-four hours earlier (note the date that Google indexed the story) and its editors, on Wednesday morning, were enjoying the reaction of...

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