Swindon Wilts? An Uncertain New Year At The County Ground

The headlines, of course, have been somewhat breathless. “SWINDON Town are considering the possibility of entering administration, the Advertiser understands,” screamed the Swindon Advertiser, while the BBC led with, “Swindon Town could be forced in to administration in order to reduce their debts – thought to be around £13m.” This is understandable. After all, this seems to have been the way in which the story has been packaged to the media, and a story of financial collapse at Swindon Town would make for an obvious narrative concerning the the dangers of spending lavishly on wages and an exotic, ex-Premier League player as their manager. Something, however, doesn’t quite feel right about the possibility of this club at this time taking the step of placing itself into administration and it is possible – if not likely – that there is more to this than meets the eye. Swindon Town have been here before, of course. The club has entered into administration twice before – in 2000 and again in 2002 – and financial difficulties have been reported from the club since then, as well. When a consortium involving current owner Andrew Black took the club over in 2008, though, a new era was supposed to be starting for the club. The arrival of Paolo di Canio as the club’s manager in May 2011 thrust it headlong into the headlines, but...

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