Turning From Blue To Red: Cardiff City’s Backfiring Rebranding Exercise

Update: news reports coming from Wales are indicating that Cardiff City have performed an about turn on the issue of changing the colour of their kit and rebranding the club’s identity. We’ll offer out congratulations to the supporters for making their voices heard, and also to the club itself for listening to those concerns and acting upon them when it might have been easier to dig their heels in. We’ll leave this post up here as a cautionary tale, though. You mess around with the traditions of our football clubs at your own risk! How much are your name and your face worth to you? This question, along with other imponderables, has been in the forefront of the minds of Cardiff City supporters over the last few days or so, since the announcement of a plan to rebrand the club in red from the start of next season. The club’s Malaysian owners confirmed earlier this week that they wish to invest heavily in the club – the conveniently round figure of £100m seems to be the agreed value of this investment – but this is coming at a cost that is proving difficult to stomach for many of the club’s supporters. From the start of next season, Cardiff City will wear red rather than blue unless there is a massive change in heart on the part of the owners....

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