Bath City’s Bridge-Building Initiative

Like most non-league football clubs, Bath City of the Blue Square Premier live a hand to mouth existence. Indeed, Bath are in what could easily be described as a uniquely devilish position. Not only are they a semi-professional club playing in a league in which the majority of clubs are now full-time, but the city of Bath itself may also be considered something of a rugby stronghold. Attracting the sort of crowds that would make going full-time – which would make the club more competitive on the pitch – should, therefore, be at the forefront of the minds of the directors of the club. The directors of Bath City, presumably with this hanging heavily in their minds, therefore came up with a promotion to try and attract a big crowd for their forthcoming match against Grimsby Town, to be played this Saturday. Posters have gone up all over the city advertising the match and the hope is that the club will be able to bring in a crowd of 3,000. It’s a tall order, considering that their average home attendance this season has only been a shade over 1,000 and that the match is on the same day as the final day of the Six Nations rugby tournament. It has been decided by the club, therefore that promotions will be offered to encourage groups that don’t regularly attend Twerton...

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