What Not To Wear – 2008 Edition

A quick glance to the left of these words tells you as much as you need to know about the sartorial elegance of the modern football coach. In their world, the suits are double-breasted, the buttons are shiny and the overcoats, when worn are cashmere. It’s a land that time forgot. Off the pitch, the players dress like refugees from the worst fashion show in history, but we’re not interested in that this evening. Tonight, we’re going to take a look at what they’ll be wearing on the pitch. The kit suppliers this year have been narrowed down to just four – the big two, Adidas and Nike, supplemented by Puma and Umbro (although the failure of England and Ireland to qualify means that Umbro are down to just one nation – and, as we’ll see, that’s by no means a bad thing). So, leave your fashion sense at the front door as we enter the polyester party that is the football kit parade for Euro 2008. They’re arranged in group order. Czech Republic: Puma appear to have extended their reach in the international kit market over the last couple of years, after almost completely disappearing from view. The Czech effort, in the traditional red and blue, is a decent enough shirt, but with two major drawbacks. Can you see what I’m getting at? Puma have already got a...

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