The American Dream

Let’s get one thing absolutely clear before we even start – the transfer of David Beckham from Real Madrid to LA Galaxy at the end of this season is approximately 10% about football, and 90% about image rights, marketing and those other twenty-first century creations which do so much to enhance the average fan’s experience of the game. But you lot, beautiful and clever people that you are, already knew that, didn’t you? It has been clear from the start of the season that Fabio Cappello has no time for the Beckham publicity charabanc. Though Real have struggled on the pitch, Beckham has barely figured at all, and the rumours coming out of Madrid seem to be indicating that he’s got six months warming the bench to look forward to. It won’t make any difference in the MLS, where the standard of play is mediocre to say the least. This may explain why he has chosen to go there now. He probably still has another couple of years in the tank, although whether he stands out will depend largely on which position he plays on, and what players the other clubs bring in under this new MLS rule, which allows each club to break the league’s strict wage cap on one player. From Beckham’s perspective, the move makes perfect sense. None of the top four in the Premiership were...

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